Adpocalypse When?
Plus! Googlifying Google Shopping, Tailwinds, Video Chat Convergence, Blockchain and the Surface Area of Crime
The “Adpocalypse” thesis, in brief, goes like this:
Digital ads are historically recession-resistant, because in 2000-2 they had a great excuse (a big chunk of online advertising was from Internet companies), and in 2008-9 they held up pretty well.
That’s misleading, because online ad spending used to radically under-index time spent online, but now it…
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