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Criteo: How Low Can a Take Rate Go?
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Criteo: How Low Can a Take Rate Go?

Plus! Facebook and PR Strategy; Business Travel; Unbranding; Iron

Byrne Hobart
Sep 20, 2021
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Share this post
Criteo: How Low Can a Take Rate Go?
www.thediff.co

In this issue:

  • Criteo: How Low Can a Take Rate Go?

  • Facebook and PR Strategy

  • Business Travel

  • Unbranding

  • Iron

Criteo: How Low Can a Take Rate Go?

"Take rates" can be broadly defined as the ratio of how much value a company keeps relative to how much it touches. There's room for creativity for both the numerator and the denominator: Uber reports a 12.9% take rate…

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