Criteo: How Low Can a Take Rate Go?
Plus! Facebook and PR Strategy; Business Travel; Unbranding; Iron
In this issue:
Criteo: How Low Can a Take Rate Go?
Facebook and PR Strategy
Business Travel
Unbranding
Iron
Criteo: How Low Can a Take Rate Go?
"Take rates" can be broadly defined as the ratio of how much value a company keeps relative to how much it touches. There's room for creativity for both the numerator and the denominator: Uber reports a 12.9% take rate…