In this issue:

• Criteo: How Low Can a Take Rate Go?

• Facebook and PR Strategy

• Business Travel

• Unbranding

• Iron

Criteo: How Low Can a Take Rate Go?

"Take rates" can be broadly defined as the ratio of how much value a company keeps relative to how much it touches. There's room for creativity for both the numerator and the denominator: Uber reports a 12.9% take rate…