The Diff

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Vroom: S-1s and S-Curves
www.thediff.co

Vroom: S-1s and S-Curves

Plus! Supply Chains, Distributed Censorship, What Slack Isn't, and more...

Byrne Hobart
May 27, 2020
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Vroom: S-1s and S-Curves
www.thediff.co

The two-track market continues apace: companies that can achieve 2019-level productivity when most of their staff works from home can maintain 2019 valuations. A case in point: Vroom, Inc., a money-losing used car e-commerce play, filed its S-1 last week.

The Vroom model is:

  1. Use a media blitz to get users to select a car on its app.

  2. Allow them to customize…

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