Adding Up Emissions
Plus! Ukraine and Air Freight; Russia and China; Going Greenish; Logistics and Lead Generation; Games and Marketing
In this issue:
Adding Up Emissions
Ukraine and Air Freight
Russia and China
Going Greenish
Logistics and Lead Generation
Games and Marketing
Adding Up Emissions
When you’re solving difficult problems there’s too many degrees of freedom to easily compare actions, so the best approach is often to compress performance into a smaller number of metrics, or even a si…