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  1.  Which is not to say that gaming the rankings is all bad. Credit score sites will literally give users advice on how to boost their rankings, and there's an entire industry devoted to getting people (modest) improvements in standardized test scores. In both cases, they're making the metric partly a proxy for willingness to take unusual actions in order to improve it, and while that makes the ranking noisier in terms of the specific thing it's supposed to measure, they make it more accurate in terms of measuring something broader—someone who is willing to make a few phone calls to boost their credit limit in order to get a better credit score is probably also willing to make a similar time investment in shuffling money between accounts in order to pay their bills on time.