Longreads + Open Thread

Econometrics, Art, Venture, Stack Overflow, Violence, Converts, 1949

Longreads

Books

The Big Time: Harvard Business School's Most Successful Class--And How It Shaped America: Collectively, America's Baby Boom generation has sewn up the all-time competitive rankings for "born at the best possible place and time." But one of the luckiest subsets of a generation is the members of the Greatest/Silent generation cohort that managed to get into a handful of elite institutions that had a half-decade backlog to work through and could be as picky as they liked while still admitting really incredible people. The Harvard Business School class of 1949 was the first class to be disproportionately made up of G.I. Bill recipients, many of whom had already had a large number of direct and indirect reports, and in a situation where the stakes were a bit higher than they were in corporate America. (That meant that not only were they subject to a very high bar for achievement, but they also had a difficult shared formative experience; America's postwar business elite would have been incredibly cohesive.)

You could write a book about this as a triumphalist work about the men who Made It, and how much they deserved it: "From humble beginnings as the son of an executive vice president of the Du Pont Corporation, our hero, Albumen Waspington IV, reached the heights of senior executive vice president at the Du Pont Corporation."

But that's very much not what The Big Time is going for. The higher the cutoff is for any given contest, the more the winners will be determined by luck, and the book is partly about what people do when they get an incredible windfall. What many of them do, in this book, is: they go into the ad business. (Way back in 2011, Jeff Hammerbacher worried that "he best minds of my generation are thinking about how to make people click ads. That sucks." Turns out it's been a problem off and on for a while!) They were part of a generation where the critical problem for businesses was generating demand, because government-funded capex during the war had created so much supply. A technocrat couldn't have planned it better—the brightest and most ambitious people around tended to focus their careers on the critical problem of convincing people to spend more money. Meanwhile, very few of them went into finance; allocating consumption was a more pressing problem than allocating capital.

And they did very well. "Forty-five percent of the men in the Class were either CEOs or chief operating officers... Collectively, [the companies they managed] had annual revenues well in excess of $50bn, [and] employed over a million people." Notably, they didn't seem to start many companies. They also didn't go into finance—Lever Brothers alone hired more Harvard MBAs than the investment banking industry. There are points in the economic cyle where being an entrepreneur is the best way to create wealth, but there are other times where it's actually more valuable to take an existing institution and make it run much better. There was more than a startup's worth of value creation available from dragging a company whose CEO was still living in the Great Depression to the present, and some of that upside was captured by the class of '49.

The book is a nice sociological portrait, and it goes out of its way to be literary (it seems like business books started to experiment more with style starting after The Money Game in 1968, and then gave up on it around the Great Financial Crisis, when straightforward reporting was plenty novelistic). Anyway, the book has some fun with its prose: "Little new blood came in through the thirties, and, with business prospects so dim, it was mainly dim prospects who studied business." Elsewhere, the book describes the growth of Haloid (parent company of Xerox) as "exophthalmic." A good book over all, and one with a little extra flair, too.

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