Longreads + Open Thread

Sloppypasta, Cartel Olympics, Purpose, Strauss, AI Companies, LTCM, Alien Economics, AC

Longreads

Books

Cool: How Air Conditioning Changed Everything: Microhistories around a single product or invention can be hit or miss; The Prize is great for reframing the twentieth century as a history of oil, Paper had enough general-history errors to make its paper-specific claims questionable. Cool is on the very good end of that spectrum: it's the story of efforts to control air temperature, mostly from the late 19th century through the widespread deployment of modern AC.

The author appears to have read basically every primary source that either mentioned attempts to cool the air or the consequences of not doing so. This leads to some evocative images: many important events in the history of statecraft and the arts took place in poorly-ventilated rooms with lots of people; the Globe theater and the House of Representatives were both incredibly unpleasant places to be when the weather got warm. Sometimes, needlessly so: the House of Lords once installed a cooling system based on very hazy notions of hot air rising, causing air to circulate, which they implemented by installing ovens under the floor. It must have seemed like a good idea at the time, but it makes you feel for the unfortunate Lords who were being rotisseried in the service of cooling their building.

The book also has a story that's sure to warm the hearts of anarcho-capitalists everywhere: for a while in the late 19th century, the way newspapers reported on weather was that they checked a giant thermometer in front of a soda shop downtown. Using intellectual property without paying for it and a business that provided a public service entirely so it could sell more soda? It's like something out of a David Friedman thought experiment.

There were two related reasons that climate control took a while to get going. First, people didn't seriously consider the possibility that they could artificially lower the temperature, even though they were used to raising it during winter. Or, rather, different people in different places had come up with ways to make heat more tolerable, but couldn't imagine that you could impose mild autumn weather at will. And second, the richest and most technologically advanced countries in the early days of AC were also countries that had strong social norms against complaining about discomfort. If you weren't miserably boiling in your suit all summer, where would you draw the line? (In fact, many of the early ads for air conditioning and its predecessor technologies frame them as a solution to a different Victorian buggaboo: they were tools for getting pure air, with the cooling only incidental.)

So adoption of good AC was halting, and weird: it started being applied to some specialized industry use cases, like controlling the temperature of beer during the brewing process, or keeping cadavers nice and cool in medical schools (Cornell Medical College used to hold its graduation ceremony in the same room where students dissected corpses). It was big in theaters, where it made a play called Hazel Kirke one of the most popular in America in the 1880s (the plot of that play was so thin that when it was turned into a movie twice, one of the movies decided to change which love interest the heroine chose). It expanded into movie theaters and spread rapidly through trains in the 1930s. These public-facing early adopters seem a little odd, but it all makes sense when you realize that these are businesses that charge for admission rather than charging for a product as customers are leaving. They're the ones who can measure whether or not customers value air conditioning by seeing if they'll pay for it.

The rest of the deployment story is a classic general-purpose technology story: it started out being bought by specialized industrial users and rich, decadent hobbyists, but every iteration got cheaper, especially relative to other purchases it was associated with—in the postwar period, an AC system could be 20% of the cost of a new home, but systems got smaller and cheaper.

The air conditioner is a surprisingly consequential invention. It enhances the convexity of expertise if you can practice your craft year-round; it globalizes labor markets if every big city has the same climate once you're indoors. Cities like Dubai and Singapore are inconceivable without AC, and Austin and Atlanta would be a lot smaller in an AC-free world. Many people who would have died during heat waves got a few more years. All this should be a reminder of how much unmeasured wealth we have today. History was a sweatier, smellier, less comfortable environment than the one in which we live. Lucky us!

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